Advanced Advertising is the next generation of advertising.
It offers a way for advertisers to better interact with viewers, delivering greater value through tightly defined targeting of their potential customer base, as well as more accurate measurement of results. This next generation will be interactive, measurable, relevant and engaging, allowing brands to better connect with their audiences.
The latest generation of MediaSphere™, Softel family of Interactive TV playout platform, fully supports advanced advertising and targeted advertising. It is widely deployed at prestigious broadcasters, operators and programmers’ headends, serving a host of applications, such as:
- Promotion of on-screen purchases
- Interactive, targeted advertising
- On TV Purchasing or “t-commerce” for channels such as QVC™.